Real Retail VIN Scanner

Historical Vehicle Comps for Dealers

Real Retail Vin Scanner

Real Retail on the Carbly® Platform

Real Retail provides historical retail transaction comp data sourced from approximately 50% of the dealers in the United States. It offers actionable insight into your retail market by showing the actual retail prices being achieved after deals have been negotiated with customers. Dealers use this information to inform their retail pricing strategies, as well as close more deals using data to guarantee the maximum profit per unit.

Real Retail

Real Retail data points we provide:

  • Mileage Adjusted Retail Sale Price
  • Median Days On Lot
  • Median Days On Lot Distribution Graph
  • Average Retail Sale Price
  • Average Retail Sale Price Distribution Graph
  • Average Profit
  • Average Mileage
  • Individual Comps

Pair the Real Retail data you trust and rely on with the user-friendly Carbly VIN scanner.

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Actual Retail Transactions & Intelligence

Scan a VIN & Get Instant Historical Values

Real Retail supplies data from approximately 3 million transactions, from almost 50% of the dealers in the US. It takes you behind the scenes, revealing what retail prices are really being achieved after deals have been negotiated with customers.

Model & year
Mileage Adjusted Retail Sale Price: Specific to miles on the vehicle you are appraising and highlights the difference from average.
Median Days On Lot shows how long these vehicles typically sit on the lot. Median excludes outliers that make an average less precise.
Average profit dealers are making per unit. Dealers use this to create a bid strategy, set a retail price or negotiate a deal.
Vehicle mileage
Model & trim, can be changed
Distribution graph providing a visual grouping of the days on lot figure to enhance your insight.
Average retail selling price for the vehicle based on the average mileage in the market.
Average mileage for these vehicles in the marketplace. Indicates whether your vehicle is above or below average.
Real Retail Vin Scanner - Simple View

Real Vehicle Comps & Transactions

Real Retail data gives the dealer a target price to aim for so they know what price and profit to expect for each of their transactions. Dealers use this to accurately predict true margin at acquisition to prevent getting caught out by inflated retail asking prices and suffering poor margins as a result. It's also critical when discounting as vehicles age and during the sales process to ensure they are maximizing their profit without losing sales.

This table features individual vehicle comps and shows sale price, profit or loss, days on lot, mileage and sale date.
Dealers use this to see the variation between comps to provide more color on the marketplace.
Comps with the most similar mileage are in dark green, turning into a light green as the mileage difference extends, letting dealers see how the progression of miles impacts sale price.
Real Retail Vin Scanner - Adjustments View

One tool. All the data you need.

Combine Data Sources for a Complete Snapshot

Tired of referencing multiple accounts and platforms? Accurately and quickly appraise vehicles in a single tool containing all the data points you need.

Use this powerful information to reliably predict true margin before you buy at wholesale and to negotiate sales from an informed position so you don't ever leave money on the table again.

View Plans & Options

Never Type a VIN Number Again

Best-in-class VIN Scanner with instant Real Retail vehicle appraisal data

Use your camera to automatically find VIN numbers in printed text, handwriting, screens or the vehicle's barcode or dashboard. Instantly load configuration, trim, appraisal, and integrated history reports.

Vin Scanner with OCR & Text OCR & Text

Find VIN numbers in a sea of text, whether from printed paper, emails, texts and more.

VIN Scanner for Barcodes and Dashboards Barcodes & Dashboards

Quickly and accurately get a vehicle's details from a VIN barcode. Effortless.

VIN Copy and Paste Clipboard Import

The Carbly app detects when you have copied a VIN to your clipboard, and will automatically prompt you to run an appraisal.

VIN Scanner or iOS and Android iOS & Android

Carbly is currently available for both iOS and Android, for licensed auto dealers only.

Common Questions | Real Retail & Carbly

Learn more about Carbly, along with common questions regarding Real Retail.

Real Retail Questions

How do I sign up for Real Retail on Carbly?

Where does the Real Retail Data come from?

Do you offer discounts for additional users on the same account?

I am a new dealer and not sure if Real Retail is the right guide for me. Can someone help?

Is Real Retail on Carbly for dealers only?

I'm not a dealer and I don't work in the industry either. Can I use Real Retail on Carbly?

Carbly Questions

Does Carbly offer a free trial?

How do I register for Carbly?

Is there a minimum term length or contract?

Does Carbly offer discounts if I subscribe to multiple guidebooks?

I downloaded the app but it says that I need to login?

Is Carbly for car dealers only?

If the trial is free, why do I have to enter my credit card?

Real Dealers, Real Results

Helping dealers make more informed decisions and more profit per transaction.

Carbly is the best yet

"I've used all the VIN scanners over the years. Carbly is the best yet. It's fast, accurate, easy to use and lets me add unlimited folders, notes and photos. Their support team has always been quick to answer my questions too."

Troy Blackmon Deridder Auto Auction
Keeps us profitable in a competitive market

"We are a large vehicle wholesaler with a sizable inventory. Margins are slim so we have to closely monitor the market for changes. Carbly's data-rich platform and Appraisal Assistant keep us profitable in an extremely competitive and fluid market."

Grant Eriksen Auto Sails Inc
More information for less money

"Great value. Tons of information. I have used Autoniq, Laser Appraiser. Vin Viper. Carbly gives me more information for less money and MUCH better customer service."

Lance VanDyke By The Book Auto Brokers, Inc
Can read text as well as barcodes

"I left Autoniq over a billing dispute which ended up being a blessing in disguise. The VIN scanner on Carbly is so much better; it can read text as well as barcodes. They also have NADA VIN Precision+ which has better trim and build data."

Ken Shepard Cars R Us Omg
Massive time saver

"As a used car manager I have to make sure that I step up on trades to put the new car deals together but I also have to remain profitable as a department. Carbly provides all the market insight that I need to do that. The VIN text reader is a massive time saver too."

Mike Runk Wagner Subaru
Carbly does not let me down

"The core of my business is accurately appraising vehicles. I cannot afford to be wrong and Carbly does not let me down. With data from every point in the market I know that I'm always going to be right."

George Thielen Mobile Used Car Inspections
We are proud to be partners with Black Book®, Manheim Market Report, Real Retail (powered by J.D. Power), CARFAX, J.D. Power Values and Live Local Market.

Want to appraise vehicles faster and more accurately?

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Download our free "Field Guide to Appraising Vehicles" to learn how to price and appraise vehicles more accurately in less time. We've distilled our years of experience down to a 16 page ebook that covers the 4 main areas you should be considering on every vehicle.